I was watching TV over Christmas, as you do, and noticed something peculiar. In the between-program voice-overs where the BBC tells you what's coming on later, they kept referring to Brave
as "Disney's Brave".
Why? They didn't mention the production company or distributor of any of the other films they showed. They didn't refer to "Short Circuit" as "Tri-Star's Short Circuit", or to "DreamWorks Animation's Madagascar 3". So how come Disney gets free brand awareness promotion?
At least, I hope it was free. I imagine that name-checking Disney would be something that the other channels might charge for. Part of me hopes the BBC would be better than that, but I'm not sure if it's better that they do it for free than it would be if they charged for it.
Come on, BBC, you're meant to be better than that. :-(